IBM
The IBM logo, with its lettermark style, represents the company's focus on efficiency and accessibility. The bold and simple arrangement of the letters emphasizes the brand's commitment to technological advancements, while the lines in the logo convey a sense of speed and dynamism.
CNN
The CNN logo, with its iconic lettermark style, has remained consistent for over four decades. The bold and dynamic red letters, along with the white cable running through them, symbolize the network's commitment to delivering 24/7 news coverage and capturing important events around the world.
HBO
The HBO logo, with its lettermark style, represents the brand's evolution and constant improvement. The simple yet visually striking design features the abbreviation "HBO" with the separated letters "B" and "O," accompanied by a circle inside the "O," creating a distinctive and recognizable emblem for the television network.
HP
The current HP logo showcases the letters "HP" in white, elegantly positioned within a blue circle. This circular design symbolizes the brand's dedication to innovation and user convenience, while creating a sense of cohesion and harmony in the logo's overall aesthetic.
NASA
The "Worm" version of the NASA logo, designed by Richard Danne and Bruce Blackburn, features a streamlined and bold red lettermark that spells out "NASA." The unique letterforms, with their elongated and curved shapes, give the logo a dynamic and futuristic appearance, reflecting the organization's focus on space exploration and aeronautics.
BBC
The BBC logo, particularly in its 1997 and current iterations, showcases a strong lettermark style. The use of bold, sans-serif typography in a vertical arrangement gives the logo a timeless and authoritative appearance, embodying the BBC's longstanding reputation as a trusted broadcasting institution.
ESPN
The ESPN logo, introduced in 1985 and still in use today, is a prime example of a striking lettermark style. The bold, slanted typography with a horizontal line conveys a sense of energy and motion, capturing the essence of the renowned sports network and its dynamic programming.
EA (Electronic Arts)
The Electronic Arts (EA) logo, introduced in 2000 and still in use today, showcases a distinctive lettermark style. The interconnected monogram of the letters "E" and "A" represents the brand's international presence and technological focus, while the stylized font adds a modern and dynamic touch to the logo.
NBC
The NBC logo, with its rich history and iconic peacock symbol, has evolved over time while maintaining a strong lettermark style. The latest iteration features a refined and balanced design, with the custom typeface NBC Tinker adding a modern touch to the logo's lettering.
UPS (United Parcel Service)
The UPS logo showcases a lettermark style, prominently featuring the abbreviation "UPS" within a rectangular heraldic shield. The lowercase letters in golden color exude a sense of reliability and professionalism, while the brown shield represents the brand's signature UPS Brown color, creating a strong visual identity for the transportation and logistics corporation.
Color
Color is a fundamental element in lettermark logo design, influencing how your brand is perceived and remembered. It has the power to evoke emotions and create a lasting impact. Choose a color palette for your lettermark logo that resonates with your audience and creates a strong visual identity.
Typography
Typography plays a significant role in lettermark logo design, allowing you to convey your brand's style, tone, and uniqueness. Selecting the right fonts is essential, considering factors such as legibility, readability, and how well they align with your brand's personality. Pay attention to font pairing and hierarchy to achieve a cohesive and impactful design.
Graphic Elements
Incorporating graphic elements into your lettermark logo is also important, as they contribute to expressing your brand's personality and values. Custom graphics, icons, and visual elements should align with your chosen color palette and typography, ensuring a cohesive and memorable design.
5 easy steps to create a logo
1. Select your industry and style preferences
2. Enter your company name
3. Review AI-generated proposals
4. Select and customize your chosen logo
5. Download your logo in high-quality files